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BASF Personal Care Launches Ameriflor Calm

A new active ingredient to help sensitive skin regain resilience by reducing the appearance of redness.

In response to the growing demand for effective solutions for sensitive skin, BASF’s Personal Care business has introduced Ameriflor Calm, a botanical active ingredient that has been shown to make sensitive skin more resilient.

This innovative product not only helps to reduce redness appearance and trans-epidermal water loss but also defends against environmental aggressors.

Sourced from regenerative organic certified farms in Oregon by the Regenerative Organic Alliance and produced in the United States at a manufacturing site that runs on 100% renewable electricity, Ameriflor Calm exemplifies BASF’s commitment to sustainability and ethical practices.

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